What is DuckDuckGo?

DuckDuckGo is a search engine like Google, Bing and Yahoo.

The biggest difference between DuckDuckGo and the other search engines is that DuckDuckGo is a privacy-focused search engine that emphasizes user privacy and anonymity while searching the internet.

So, what does that mean?

• Privacy - DuckDuckGo does not track search history or collect personal information. No data is stored (cookies) to build a profile of a user’s online activities.
• No Personalized Results - DuckDuckGo does not customize search results based on a user’s past searches or browsing habits. This means that search results are the same for all users for a given search query.
• No Ad Tracking - DuckDuckGo does not track a user’s online behavior to show you targeted ads. While it does display ads, they are based solely on the keywords in a user’s search query and are not tied to their identity or past behavior.
  
  

Ultimately this means with DuckDuckGo users get a lot of privacy, but you will have very little data (such as website analytics) available for marketing efforts and tracking ROI.

And if you are wondering, yes, Google is still the dominant player in the search engine industry, holding the largest market share by far.