Hello and a big welcome to the latest episode of LawBARD’s Five Things I Think. Today we are going to focus a little bit on SEO results and the effect content has on a webpage’s SEO performance.
Recently the web analytics company, SEMRush presented an observational study of Google Ranking Factors for 2024. Unsurprisingly, according to SEMRush, and most other SEO experts, the text relevance of the content on a webpage is the most important factor for how that page ranked for a given topic in search performance.
So, without further ado, below are 5 Things to Know regarding Text Relevance and SEO.
Text Relevance Drives Keyword Density and User Engagement
Web pages that have strong text relevance generally have good keyword density for that specific term, have strong page authority, and drive high user engagement.
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How to Calculate Keyword Density
Keyword density is simply the number of times a keyword appears on a page compared to the total word count on the page.
Page Authority Takes Into Account Backlinks and Organic Traffic
Page authority takes into account the quality and quantity of backlinks on the page as well as how much organic traffic the page generates.
Tools Can Help Analyze Copy and Keyword Density and Improve Text Relevancy
You can look at keyword densities to help give an idea of text relevance, but there are web tools, such as Conductor and SerpStat can help you analyze and better create content that has stronger text relevancy.
Images and Videos, Along with Metadata Can Improve Text Relevance
When thinking about the components of a page, for page relevance, you should not only think about the visible text but also any images and or videos, along with any metadata, including alt tags for images. These things all help improve page relevance.
In summary, the goal that Google and other search engines have is that the sites that provide the best and most relevant content for a given search term are the ones, that over the long term, should rank highest and be easily found.
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