Different Platforms Match Different Practice Areas and Firm Strategies
In reality, the question isn’t whether an attorney should or should not be on social media. As we've discussed before, for an attorney / law firm to be successful on social media, they need a strategy and be willing to create content and engage with their audience. Further, your social media strategy must map their strategy to their brand and their practice areas. Some practice areas lend themselves to certain platforms more than others. For instance, if your focus is on Corporate M&A, you would probably be more successful focusing on LinkedIn than other platforms. Conversely, if your social media strategy is around building and supporting your local community, than a platform like Facebook may be more appropriate.
Before you start posting, make sure you know and follow your firm’s social media policy, but also know and follow your State’s Advertising and Ethics rules regarding usage and posting of content.
Depending on the platform chosen, you could post – share company blog posts, share industry news, share photos of you at charitable event, share a testimonial, ask a question, share personal award/recognition, share an article you authored, share a case result, or share a video about why you became an attorney or one about your law firm.
