More and more companies are choosing to build and manage their own websites given that it is usually cheaper, and they have more control over the website design and content.
Often when managing their own websites, they use a Content Management System (CMS) which is a software solution that enables users to create and manage a website without having to understand the technology and coding that once was needed to build a website.
Probably, the most well-known CMS is WordPress. Over the last several years, WordPress has evolved and now supports thousands of “plug-ins that adds one or more features to your website. Plug-in examples include those that enable e-commerce and mass email functionality. There are also plug-ins that enable SEO for that website. There is some good news for WordPress users -- you do not have to use or pay an agency for your SEO needs. Enter Squirrly SEO plugin, one of the first AI-powered, all-in-one SEO suite designed for WordPress that takes the guesswork out of search engine optimization.
Squirrly SEO simplifies tracking, keyword research, content optimization, technical issues (broken links or slow load times) and website analytics operations. While the plugin isn't free, its monthly plans provide an accessible alternative to agency fees. Keep in mind that while you won't need an agency, you may need a website developer to install the plugin. Additionally, you should familiarize yourself with the tool features – this includes having a strategy and review process in place. Like with any tool, AI or other, you will need to do your research to see if a product is a right fit for your law firm.
Why Most Law Firm Marketing Fails (And How to Build a Foundation That Works)
Learn the indispensable foundational elements and systems law firms must establish—from brand identity to intake processes—to avoid common marketing failures and build a sustainable engine for growth.
