As a law firm, you understand the importance of communication and accuracy. That is why it is important to consider the value of a press proof (or printer proof) when printing marketing collateral. A press proof is essentially an exact replica of how your design (brochure, letterhead, pocket folder, etc.) will look when professionally printed.
A press proof is an extra step in the printing process that provides you the final opportunity to review your collateral before it goes into full production. This ensures that all information (content), the colors, and the design (images, spacing, folds) is accurate and printed correctly, so there are no errors or mistakes.
Lawyers often rely on and view printer proofs in PDF format on their computer monitor or phone, which is not always what you will receive, once printed. Lawyers often complain about accurate color representation.
Press proofs use the same materials and calibrations on the same printing press as the final job, in order to provide a perfect representation of what to expect. The proof should be a sample that is indistinguishable from the final product.
Press proofs do take some time to set up, which can slow your turnaround time. Especially, if you make additional change and need more press proofs. Printers require that you sign-off on the printer proof before proceeding. There are normally associated costs for printing printer proofs.
If you decide you need to be hands-on some printers will allow you into their print shop during the print process. This allows you to see in real time the quality, colors, etc. If needed, they can stop the line (the printer press) and tweak things to your liking, before continuing.
Also be mindful when you use overseas printers. Press proofs are often not an option. You get what you get, which is often not what you wanted and can be costly.
If you want to make sure your final print project meets your expectations or if you have any concerns about how the project will turn out, your best solution is to get a printing proof. Talk to your printer about your needs and concerns and get their recommendation. Printer proofs can save you valuable time, money, resources, and effort.
